Pearlica respects your privacy. This policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have over it. It applies to www.pearlica.in and all orders placed through it.

This policy is issued in accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

1. Who we are

This website is operated by Pearlica, Plot No. 710, Upper Floor, Above Vijaylaxmi Jewellers, Lal Chakki – Station Road, Ulhasnagar – 421004, Thane, Maharashtra, India.

For the purposes of the Digital Personal Data Protection Act, 2023, we act as the Data Fiduciary in respect of the personal data described in this policy.

2. Information we collect

Information you give us

• Name, mobile number, and email address
• Delivery address, city, state, and pincode
• Date of birth and gender, where provided during account registration
• Order history and items saved to your wishlist
• Messages you send us by email, WhatsApp, or our contact form
• Photographs or videos you share when raising a claim

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages viewed, time spent, and how you arrived at our website
• Cookies and similar technologies, as described in Section 5

Payment information

We do not collect or store your card number, CVV, UPI PIN, or net banking credentials. All online payments are processed directly by our payment gateway partner on their own secure systems. We receive only a confirmation of whether the payment succeeded or failed, along with a transaction reference.

3. Why we use your information

• To process, pack, and deliver your orders
• To send order confirmations, dispatch updates, and tracking details
• To handle exchanges, returns, cancellations, refunds, and defect claims
• To verify orders where fraud prevention checks are required
• To respond to your enquiries and provide customer support
• To improve our website, product range, and service
• To send promotional messages, where you have consented to receive them
• To comply with tax, accounting, and other legal obligations

4. Who we share your information with

We do not sell your personal data. We share it only where necessary, and only with the following categories of recipients:

• Payment gateway — to process your payment securely
• Logistics and courier partners — we use Shiprocket, which passes your name, delivery address, and mobile number to the assigned courier so your order can be delivered
• Communication providers — to send order-related SMS, WhatsApp messages, and emails
• Technology providers — our website hosting and infrastructure providers
• Legal and regulatory authorities — where disclosure is required by law

These recipients are permitted to use your data only for the purpose for which it was shared.

5. Cookies and tracking

Cookies we use

• Essential cookies — required for your cart, login session, and checkout to function
• Preference cookies — remember choices such as your saved address
• Analytics cookies — help us understand how visitors use the site

Analytics and advertising

We may use analytics and advertising tools provided by third parties, including Google Analytics and Meta (Facebook and Instagram) advertising tools. These tools may set cookies or similar identifiers to measure website performance and to show you relevant advertising.

You can disable cookies through your browser settings. Please note that disabling essential cookies will prevent the cart and checkout from working correctly.

6. How long we keep your data

• Order and transaction records are retained for as long as required under applicable tax and accounting law
• Account details are retained while your account remains active
• Support correspondence is retained for a reasonable period after the matter is resolved
• Data no longer required for any lawful purpose is deleted or anonymised

7. Your rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access — request a summary of the personal data we hold about you
• Correction — ask us to correct data that is inaccurate or incomplete
• Erasure — ask us to delete your personal data, where we are not required to retain it by law
• Withdraw consent — withdraw consent for marketing messages at any time
• Grievance redressal — raise a complaint with our Grievance Officer, named in Section 10
• Nominate — nominate another individual to exercise these rights on your behalf in the event of your death or incapacity

To exercise any of these rights, contact us using the details in Section 10. We may ask you to verify your identity before acting on a request.

8. How we protect your data

• Our website uses encrypted HTTPS connections
• Payment data is handled entirely by our payment gateway and never stored on our systems
• Access to customer data is restricted to authorised personnel who need it to perform their work

No method of transmission or storage is completely secure. While we take reasonable safeguards, we cannot guarantee absolute security.

9. Children's data

Our website and products are intended for individuals aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Grievance Officer

In accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000, the contact details of our Grievance Officer are:

Name: Jalamsingh Rajpurohit
Pearlica, Plot No. 710, Upper Floor, Above Vijaylaxmi Jewellers,
Lal Chakki – Station Road, Ulhasnagar – 421004, Thane, Maharashtra
Email: contact@pearlica.in
Phone: +91 9699518449
Hours: Monday to Saturday, 10:00 AM – 6:00 PM

We aim to acknowledge grievances within 48 hours and to resolve them within 30 days of receipt.

11. Changes to this policy

We may update this policy from time to time. Any changes take effect once published on this page. The date at the top of this page shows when it was last updated. Please review it periodically.

Contact us

Email: contact@pearlica.in
Phone: +91 9699518449
Hours: Monday to Saturday, 10:00 AM – 6:00 PM